Will the internet forget russophobia?

I've often wondering what will happen when this horrific war in Europe will finally be over. I won't be discussing politics here, but what is mostly interesting to me is how (and if) all the companies who made high proclaims about not doing business with Russia will justify their getting back into the Russian market. They will probably count on the fact that the war will be long, and that people will forget what these companies' stance was. After all, the world has forget about all the companies who collaborated with the Nazi regime, so we can expect the same to happen with this war.